Pale Blue Eyes

In the past three years, Sweden has pushed itself into the top five countries for fashion. Iconic for its incredibly hip youngsters squeezing themselves into skinny jeans, and fashionistas dressed head to toe in Acne, Swedish fashion has moved far beyond H&M and IKEA.

Founded by three friends who moved to Berlin for the sole purpose of opening Pale Blue Eyes, the store was one of the first retailers of Cheap Monday jeans in Berlin, and currently features select labels like Minimarket, Nudie, and Julian Red, all hand-selected by aficionados of Swedish style.