French cult brand, A.P.C., re-opened their flagship store on a quiet, secluded side street in Mitte.

Minimal interior, showroom-like atmosphere. Displaying the basics at their best. Men and women’s apparel: casual, slim and slightly preppy designs. Plus an entire wall of raw denim jeans. Speakers kick out music courtesy of their own label; you get the sense that everything in the store is branded by unique, and just-modest-enough details.