Firmament founder Joerg Haas may have the King Midas touch. His side hobby happens to be the popular online magazine Being Hunted, while his store is pure gold for streetwear collectors: ultra exclusive jeans, tees, jackets, bags, books, hats—and of course shoes.

The aesthetically striking L-40 building offers a contrast to the warm atmosphere of Firmament’s interior—the wood panelled front room is frequently used for product installations as is the brightly lit second room with its clean retail presentations. The latter also houses the store’s centerpiece, a large living tree.

Firmament offers a spectrum of clothing and apparel that echo labels from legendary NYC skateboard brand, Supreme, to iconic Japanese label, Undercover, by Jun Takahashi or Comme des Garcons’ Junya Watanabe MAN. Displayed in wet-slick glass cases that look like they came out of an extraordinarily hip sci-fi flick, the studio provides customers with a giddy I-am-special vibe. And with brands like this up for grabs the feeling only doubles.