Opened on October 6, 2008, the 4010 store from Telekom in Berlin-Mitte is one of a kind—and not just because it’s saturated in the company’s trademark magenta. The only store from Telekom to subscribe to the hip, street-smart crowd, 4010 is ideally couched among other Hackescher Markt staples like American Apparel, Nort, AM3 and vintage store Made in Berlin.

It is here, in this experimental breeding pool of fashion meets art, where ideas will be hatched and new products tested on the international crowd of expert buyers. New mobile phones, slick gadgets, fax machines, DSL routers, etc.—alongside fashion items, DJs and street art—merge together in a way that would make any Wired reader squeal with glee. The first outpost from Hamburg tea brand “samova” also commands a counter. Oh, and one other thing for those who prefer to experience life online: 4010 also acts as a free wi-fi hub. Aber natürlich.