It’s challenging enough for retailers to move inventory, no matter how unique the collection. But it’s especially impressive when a shop succeeds in a relatively looked-over arena.

Enter Elternhaus. Translation: Parents’ house. Where new moms and dads can pick up cute duds for their little ones, as well as shirts and parkas for adults.

Perhaps because they specialize in the basics, Elternhaus has been able to carve a space for itself in a world of fresh new ideas and individual looks.

Their fancy Parkas have been featured in magazines, commissioned for parties and sold through their website for the past several years, which is only the beginning.

Cool Berlin style printed Tees and Parkas.