Best Shop

Best Shop features clothing from a different group of selected designers bimonthly, from well known to more obscure brands. The fashion year moves quickly here, rather than operating by the traditional fall/spring design dichotomy.

The general feel of the store is upbeat, and very expediently up-to-date. Maybe it’s the LED displays. Maybe it’s the rotating designs and influx of new garments. Maybe it’s the fact that being the Best Shop in Berlin requires being on top of the ball in a way that this store actually pulls off. Prices reflect the high-end energy dedicated to this store-front.

Sumi Ha has been running the Best Shop since 2004, which quickly developed into a site for the international fashion community. Parallel to the shop there is the bi-annual trade showroom ‚Ideal’ for contemporary fashion design during Berlin Fashion Week (www.ideal-berlin.com).

(...) We have access to a unique pool of creatives, which we would like to present to our customers. With this new concept it is our aim to become an inspiring meeting point for stylists, journalists, photographers or simply those interested in fashion, Sumi Ha explains about her new project.

The feedback from the designers from all parts of the world has been very positive, as it is often difficult for young talents to find a sales platform. In the ‚new’ Best Shop they can test their acceptanceon the market and increase their profile.